New York A.G.: Never-Ending Sales At Hobby Lobby Stores Broke The Law

When a store runs the same promotion for 52 consecutive weeks, it’s really not a sale. It’s actually a type of deceptive advertising and that’s something the New York Attorney Generals’ office just isn’t going to stand for.

Hobby Lobby agreed to change its advertising practices, donate school supplies and pay an $85,000 civil penalty to settle an investigation into its alleged deceptive advertising practices, New York Attorney General Eric Schneiderman says in a press release.

It was determined that the craft store allegedly misled customers into thinking they were receiving steep discounts by advertising custom framing, furniture and home decor products as on sale for more than 52 consecutive weeks. Never-ending sales of this nature are in violation of New York’s false advertising law.

As part of Hobby Lobby’s settlement, the company will give nearly 700 upstate New York schools gift cards for school supplies totaling $138,600. Additionally, the company has 60 days to change its advertising practices.

The investigation was initiated in 2013 after the A.G.’s office began tracking marketing materials advertising 50% off and 30% off sales.

A.G. Schneiderman Secures Over $220,000 Settlement From Hobby Lobby Stores In An Investigation of Misleading Advertising [Attorney General Eric Schnedierman]

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  1. PhillyDom says:

    Lawsuit accusing attorney general of infringing on HL’s religious freedom in 3 … 2 …

  2. Mokona512 says:

    Does anyone ever actually fall for those 50% off sales. They are rarely ever true, foe example a store will sell a product for $60 and say it is 50% off, and I will check on amazon and see the same item for $40, and in that store, I have never seen the item for $120 so it makes me wonder 50% off of what because it certainty isn’t the price.

    The worst is when you see a store has a “sale” and the item is being sold for more than the MSRP (I guess a best buy sale is different from a normal sale).

  3. Lenne says:

    How about you just shop at a crafts store that keeps religion out of its business model, as it has shown that this particular crafts store has subjected itself to deceptive marketing, and instead of owning up to their obvious blunder, they settled. We all know what settling means. They get to claim that they were never at fault in the first place, regardless of the evidence to the contrary.