In the most exciting development in fast-food cross-brand synergy since Taco Bell started serving up tiny Cinnabons, Arby’s is testing cheddar-filled Auntie Anne’s pretzel nuggets in some of their outlets in the Midwest. As you might expect based on that “cheddar-filled” description, we know that Wisconsin is one test site.
To be fair to the cheese-crazed Wisconsinites in our office, people also have spotted the nuggets in southern California and in Florida. Brave pretzel-lovers who have tried them report that the overwhelming flavor is “salt.” I thought that was how pretzels worked.
The nuggets reportedly are baked inside the Arby’s restaurants, and served warm. They come in containers of 5 or 20, and the 5-pack costs $1.99. While nuggets are on the menu at regular Auntie Anne’s stores, the version with cheddar inside appears to be exclusive to Arby’s.
FAST FOOD NEWS – Arby’s Auntie Anne’s Cheddar Pretzel Nuggets [The Impulsive Buy]