Starbucks announced Wednesday that it partnered with the media mogul and one-time talk show host to develop a new drink to “elevate the tea experience”.
Beginning on April 29, Teavana Oprah Chai will be sold in Starbucks and Teavana stores across the United States and Canada. For each product sold Starbucks will make a donation to the Oprah Winfrey Leadership Academy Foundation to benefit educational opportunities for youth, Starbucks says in a news release.
Winfrey personally developed the tea, which features a blend of cinnamon, ginger, cardamom and cloves, with Teavana’s leading teaologist (that’s a real career, just like a Chocolate Futurist).
For her part, Winfrey seems overjoyed with the new venture.
“I looove tea,” Winfrey says in the Starbucks news release. “My daily tea ritual is a vital part of my morning. Savory and spicy chai, with its deep flavor, has long been a favorite of mine. When Howard Schultz offered to have me come into the Starbucks tasting room and create my very own tea blend, I thought that sounded like such a unique opportunity and fun to the tenth power. To share one of my favorite things with the rest of the world and support youth education at the same time is truly the perfect blend.”
The partnership could be a match made in (profitability) heaven for Starbucks.