There are some business deals we don’t really understand, the kind that just can’t be good for anyone. But when the owners of Durex condoms snatch up rights to sell K-Y globally, well that’s pretty much a natural match made in the bedroom.
Because condoms and “intimate lubricants” go together like well, condoms and lubricant, Reckitt Benkiser, Durex’s makers, have bought the global rights to Johnson & Johnson-owned McNeil’s K-Y, reports The Independent.
The will close in the next few months, with Reckitt hoping that with this big buy, it can “transform” its “sexual well-being category.”
The company said K-Y had sales of more than $100 million in 2013. That popularity could give a boost to Durex, which is marketed as sexual intimacy brand instead of just a health product. K-Y is seen as a global leader, Reckitt says, one that is very popular with the ladies as it has a “high trust score amongst women.”
In related news — I just learned that K-Y started as a prescription-only product back in 1917. And here I thought “I’m a love doctor” was just a pickup line.
You can follow MBQ on Twitter if you don’t mind bad jokes about K-Y now and again: @marybethquirk
Durex hopes for ‘intimate’ boost after K-Y acquisition [The Independent]