Gmail Adds “Unsubscribe” Button To Make It Easier To Opt Out Of Marketing Emails

Whether you don’t remember ever signing up in the first place or suspect that somehow a company sneaked you onto its marketing list, Gmail users hunting for that sometimes squirrelly “unsubscribe” link won’t find it so tricky. Google’s adding an additional way to opt out of marketing emails with an “unsubscribe” button at the top of messages.

The unsubscribe option will hang out right next to the sender’s address in the email when it’s coming from a promotional company or other marketer, reports The Verge (and also you can check your email now to see it).

That way, you won’t track down the “unsubscribe” link at the bottom, or worse, that pesky “change email preferences” option (how can I have preferences for something I never signed up for?) have to input your email address on a separate page

Clicking that will help Gmail know that while you don’t want to be getting this communication, it’s not spam, So it’s a win-win for recipients and the people sending those emails.

“One of the biggest problems with the Gmail spam filter is identifying unwanted mail or soft spam,” Google’s Vijay Eranti, head of anti-abuse efforts at Gmail, said recently at an industry conference in San Francisco, reports ITWorld.com. “We want to empower users with an easy way to control what they want to receive,”

When you can’t find the right link to get out of that email and report the message as spam, eventually all those reports pile up and Google might wrongly classify the sender as a spammer. And then comes the day when you actually want that company to email you and can’t figure out why you aren’t getting its emails.

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  1. SingleMaltGeek says:

    Just remember, if it’s scammy spam (medications, money/lottery, pyramid schemes, etc), clicking “unsubscribe” or following any links in the email will automatically make your address so much more valuable to spammers once they know someone is opening and reading messages they send. Only unsubscribe if you recognize the sender as a legitimate, established business and the links go back to their domain, as many scammers will send emails that look exactly like Amazon or Citibank emails. If you’re not sure, open a new browser window/tab and type in the home page address (e.g., http://www.amazon.com).

    (Some reputable companies use reputable remailers like MailChimp or ConstantContact, but those of you who are aware of that and are knowledgeable enough to make the distinction don’t need the preceding advice anyway.)

    • SirJanes says:

      Yesterdays news stories said it WAS ONCE the case that ”[c]licking “unsubscribe” or following any links in the email will automatically make your address so much more valuable to spammers once they know someone is opening and reading messages they send.” but that is no longer the case with GMAIL ONLY. Is further clarification in order?