Butterfinger Challenging Reese’s Stranglehold On The Peanut Butter Cup Industry

When you think of peanut butter cups, you’re probably picturing a Reese’s version of the candy because really, the brand has got quite a lock on the candy in our collective consciousness. But lo, behold! A challenger is nigh and its name is Butterfinger.

While I’ve always thought that someone should start shilling The Princess Bride-branded Buttercup’s Buttercups, usually the only alternatives to Reese’s are smaller off-brand versions. But Nestle’s Butterfinger Peanut Butter Cups are on the horizon, slated for a January 2014 arrival, reports the aptly named CandyBlog.net.

As for the candy itself, it looks a heck of a lot like Reese’s. Because when there’s only one big name competitor, why stray from the familiar? Butterfinger’s version is shaped a bit different, with “an angle towards the top which means that the ratio of chocolate to filling changes at the perimeter versus the center.”

Ah, the knowledge of a candy blogger. Not a bad gig, if you can get it. Or you can just eat lots of candy and never write a word about it, but know in your heart you are a connoisseur.

“There are a lot of similarities between the Butterfinger Peanut Butter Cups and the Reese’s Peanut Butter Cups. It’s probably not a coincidence,” she explains.

For the whole review check out the source link, or wait to have your own peanut butter cup-off.

Nestle Butterfinger Peanut Butter Cups [CandyBlog.net]