No, not 10 million wings. 10 million pounds of wings. That’s 20% of the original 50 million pounds that Mickey D’s ordered for the United States launch of Mighty Wings. That’s a lot of wings.
Franchisees aren’t huge fans of the product, and the Wall Street Journal reports that they’ve just been told that the wings have to come back. Their source tells them that McDonald’s wants to get rid of the leftover wing inventory, so there will be another Mighty Wings promotion, or the franchisees will get stuck with the Mighty Bill for all of that unsold chicken.
The solution should be obvious, McDonald’s: make the chicken and waffles thing real. Also price them reasonably. But people really seem to like chicken and waffles.
Unsold: Ten Million Pounds of McDonald’s Mighty Wings [Wall Street Journal]