How Stupid Does Bed Bath & Beyond Think We Are?

treatyoself“How dumb does Bed Bath & Beyond think we are?” writes reader Kristina. Well…maybe they’re just working from assumptions about the average American consumer’s math skills. This coupon offers $25 off a $125 purchase, which is great if and only if you want to spend exactly $125 at the store.

BB&B blasts their mailing list with 20% off the price of one item coupons, with few limitations. The advantage of this coupon is that you can spend $125 or more on multiple items and get the 20% off. 20% off your entire purchase coupons do exist, but are rare and wonderful to behold.

This coupon is pretty great but inferior to both the 20% off one item and the 20% off entire purchase coupons unless you are spending exactly $125. It’s better than no coupon at all, but not the “sweet holiday treat” that the copy on the glossy cardboard flyer makes it out to be.

With the more common coupon that the chain distributes, if you buy one item that costs $200, you get 20% off, or $40. With this coupon, if you buy something that costs $200, you get $25 off, no matter what.

Of course, the key situation where this coupon is awesome is if you’re buying a cart full of smaller things. With the normal coupon, you’d get 20% off the priciest item and that’s all.

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  1. C0Y0TY says:

    Beyond.

  2. BikerGeek79 says:

    I used to work at BB&B. Most people came through and had carts full of candles, towels, kitchen gadgets, etc. And they always got upset when I had to tell them that the 20% coupon was only on the most expensive one, not on the whole purchase. They would end up getting like $5 off or something.

    These coupons are actually really nice for people who want to buy, for instance, a new set of towels, or a matching set of kitchen gadgets, or a few napkins/placemats/rings etc. These are things that people will be buying to spruce up their homes for holiday company, and it’s good to be able to apply the coupon to them.

    Say they spend $300 on an entire new table set. Table cloth, napkins, rings, placemats. They can use the coupon and save $25. The most expensive item in there is the table cloth, and it’s nowhere near $125, (which would achieve parity with the standard 20% coupon) so they’ve still saved more with this coupon than they would have otherwise.

    Also, remember that Bed Bath has a liberal policy with coupons. They may not allow this coupon and the generic 20% ones in the same transaction, but if a customer has a high-ticket item and several smaller ones and wants to use both coupons, most cashiers will do separate transactions so they can.

    I’m pretty sure Bed Bath doesn’t think you’re stupid. I’m pretty sure it’s giving a pretty good coupon that allows customers to save in a way that was previously not possible with their current coupons.

    P.S., the way to get those mystical “20% off your whole purchase” coupons is to change your address and then sign up for the mailing list. BB&B pretty much only sends those unicorn coupons out to people who’ve just moved. I don’t know how they find out, but every time I’ve ever moved I get one in the mail.

  3. JoeBlow says:

    This obviously has nothing to do with Bed Bath and Beyond thinking we’re stupid. I think everyone who isn’t that reader who submitted this can see what you point out; that the advantage lies in the situation where you are buying multiple items totaling near $125, and the 20% entire purchase coupons aren’t nearly as common as the 20% single items.

  4. Pacer says:

    BikerGeek is right. I got this coupon and intend to use it and save some good money here. We rarely use the 20% off any item coupon because we usually buy just a few fiddly little things at BB&B at any one time.

  5. APK1080 says:

    “Of course, the key situation where this coupon is awesome is if you’re buying a cart full of smaller things. With the normal coupon, you’d get 20% off the priciest item and that’s all.”

    So you’ve summed up the article with a sentence that makes the rest of the article a waste of words?

    Perhaps if you had taken the “here’s a BB&B coupon tip” direction it would have turned out better, but then you wouldn’t have a consumer issue to be incensed about.