The New Yorker Is Really, Really Sure You Won’t Miss Any Issues

envelopeIn most of the magazine business, subscribers equal advertising dollars. It’s not the subscription fees that are important, but being able to guarantee a certain number of eyeballs on your pages for the foreseeable future. This leads to some ridiculous situations, like the New Yorker subscriber who received an urgent renewal notice because his subscription is expiring four years from now.

He blogged about the situation, because that’s what people do when they receive mail.

I am a long-time subscriber to the Newhouse media empire’s celebrated flagship weekly magazine, The New Yorker. Yesterday at the New To Seattle world headquarters, I received a mailing marked–in urgent all-capital letters–’EXPIRATION NOTICE.’

Ooh, sounds scary. Better make sure he re-subscribes so he doesn’t miss any issues. Except…

tny-renewal

So what they’re saying is that he doesn’t have to sprint to the mailbox to get this renewal notice out.

In Seattle, how billionaire Newhouse family stays that way [New to Seattle] (via Romenesko)

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  1. SingleMaltGeek says:

    I think most magazines do this. I wonder if they all contract out subscription management, and it’s those marketing companies that are guilty of this.

    I also have seen this from the only print magazine I still subscribe to.

    That’s right…Consumer Reports.

  2. maximusmmivx says:

    This is the kind of garbage the scammy “Associated Publishers Network” comes up with.
    http://www.bbb.org/southern-nevada/business-reviews/publishers-magazine/associated-publishers-network-in-henderson-nv-90014293

  3. C0Y0TY says:

    The subscriber is possibly being poached, with the original agency not knowing about it. It may be like when one of my domains is about to expire. My host doesn’t tell me it’s about to expire because I have autorenewal, but a poacher pretending to be the host will warn me and try to convince me to renew through them.