Well look at that, it only took Abercrombie & Fitch six full months to realize that not every woman can fit into a size 10 or below. Abercrombie’s apparent eureka moment has finally arrived, it seems, as the company says it’s going to work on expanding its sizing selections for women beyond its current limit of Large and size 10. Oh and it’s also going to sell shoes — but only up to size 8. I’m kidding! Totally kidding. But you never know.
In what could be seen a bid to lure customers back after possibly offending a whole lot of people with its “We Only Like Small, Cool People” modus operandi, Abercrombie announced yesterday that it’ll have more selections for women, not just in sizes but in a variety of new tops and more colors.
It’s also trying to hang on to teen customers who might have sought more diverse pastures at trendy stores like H&M and Forever 21, reports Reuters.
“We recognize that our businesses have been and will continue to be disrupted by both fast fashion and pure play e-commerce competitors,” said Leslee Herro, A&F’s head of planning and allocation, without mentioning last spring’s furor over what many called the company’s sizeist attitude.
The new offerings will start popping up in spring, with the new shoes and accessories set to debut during next summer’s back-to-school shopping season.
Better late than never, perhaps. But it remains to be seen what A&F actually considers as “large.”