If you’re female and wearing underwear right now, Hanes wants you to come visit and share a little too much information. In exchange, you might win some free underpants and annoy your friends. Hanes gets some market research data and customers might send some sort of creepy tweets.
Someone forgot to tell Hanes that the Facebook meme of years ago that instructed women to cryptically post the color of their bras “for breast cancer awareness” was annoying as heck and didn’t raise any money or make anyone aware of anything.
Also, this is a minor gripe, but white isn’t an option. How is white not an option for underwear color?
Undercover Color [Hanes] (via Adweek)