Just ask police in the Cincinnati area, who say they receive dozens of 9-1-1 calls every week from concerned drivers who believe they have seen a young man sitting on the top of a billboard for a local BMW dealer.
The dealership tells WLT-TV that it has decided to pull down the mannequin now that it is aware of the 9-1-1 calls, but this isn’t the first time that someone has caused problems by placing a lifelike mannequin on a billboard.
In 2009, a DUI-awareness billboard in Utah featured a mannequin dressed up as a Highway Patrol officer, at least until pranksters stripped the faux officer bare.
Then in 2012, protesters hung mannequins from a pair of billboards in Las Vegas, causing drivers to call the police because they were concerned they were actual humans swinging from the signs.
So in short, putting a mannequin on your billboard (whether legally or not) is a good way to draw attention to the sign — it just might not be the kind of attention you want.
Thanks to RG for the tip!