It’s Safe To Say You Wrote An Effective Complaint Letter If An Airline Billionaire Notices It

You've earned his approval.

You’ve earned his approval.

Here at Consumerist we’ve read our share of complaint letters. Some are witty and pithy, others are full of rage and utilize all capital letters. Success can be varied, no matter how perfect your letter happens to be. But we think it’s safe to say that when the billionaire head of an airline Tweets your missive to his three million followers, you done good.The letter to Caribbean airline LIAT was originally published back in April as “An open letter to LIAT” in the BVI Beacon (H/T Huffington Post).

And then just days ago, Branson set off a flurry on the Internet with his approval of the note, tweeting:

Below, for your perusal, is this magical, Branson-reaching letter:

Dear LIAT,
May I say how considerate it is of you to enable your passengers such an in-depth and thorough tour of the Caribbean.

Most other airlines I have travelled on would simply wish to take me from point A to B in rather a hurry. I was intrigued that we were allowed to stop at not a lowly one or two but a magnificent six airports yesterday. And who wants to fly on the same airplane the entire time? We got to change and refuel every step of the way!

I particularly enjoyed sampling the security scanners at each and every airport. I find it preposterous that people imagine them all to be the same. And as for being patted down by a variety of islanders, well, I feel as if I’ve been hugged by most of the Caribbean already.

I also found it unique that this was all done on “island time,” because I do like to have time to absorb the atmosphere of the various departure lounges. As for our arrival, well, who wants to have to take a ferry at the end of all that flying anyway? I’m glad the boat was long gone by the time we arrived into Tortola last night — and that all those noisy bars and restaurants were closed.

So thank you, LIAT. I now truly understand why you are “The Caribbean Airline.”

P.S. Keep the bag. I never liked it anyway.

We don’t know if the customer ever heard back from LIAT, but Twitter gold is a pretty nice reward in itself.