That’s because the real money is in selling customers content for their devices, not just the devices themselves. Barnes & Noble dropped the news as part of their earnings statement press release. “The company plans to significantly reduce losses in the NOOK segment by limiting risks associated with manufacturing,” they explained helpfully. In future, they’ll be happy to sell you a copy of Fifty Shades of Grey for any tablet you happen to own, but they don’t want to worry about designing and manufacturing those tablets anymore.
The company says that it will still support all Nook devices, including in their brick and mortar stores, into the future. For consumers, the main thing to take home from this news is that if you’re interested in a tablet and have faith that B&N will stay in business and keep to their word that they’ll support the tablets and honor customers’ warranties, there will be some great deals on the Nook HD and HD+ as they clear out inventory this holiday season.