Promises are important, especially when they’re filled with ooey gooey goodness inside a cake shell. The new owners of the Twinkies brand had vowed to have the snack cakes back on the shelves by the end of July, and that pledge is coming true in a few short weeks: The Twinkies will return to stores July 15.
Hostess is up and running under new owners after going bankrupt last year as the result of a bitter battle with its unionized workers.
Lest you worry about the nostalgia inducing cakes having undergone some sort of weird transformation, the company says Twinkies will taste exactly the same — only with a spiffy new tagline on the box: “The Sweetest Comeback In The History Of Ever.”
“A lot of impostor products have come to the market while Hostess has been off the shelves,” Daren Metropoulos, a principal of the investment firm Metropoulos & Co., which joined forces with Apollo Global Management to scoop up a bunch of Hostess snacks.
Welcome back, little sugary buddies, welcome back.
Hostess: Twinkies to return to shelves July 15 [Associated Press]