Given that Domino’s has around two dozen toppings to choose from, and that some folks love to layer their pizza with multiple toppings, a franchisee could lose big by offering a pizza with “all your favorite toppings” for as little as $9. That is, until you see that Domino’s thinks you wouldn’t possibly want more than three toppings.
Consumerist reader Bill noticed this coupon earlier today and sent in the above photo.
For kicks, we asked Domino’s HQ how “up to three” and “all” could be considered equivalent.
A rep for the company tells Consumerist that it “appears to be a communication problem at a local store. We do not print coupons nationally, as we do not set prices for local independent operators. We have a program that allows individual franchisees to choose from a number of templates, create their own offers and promotions, and print-on-demand.”
Without having spoken to the franchisee, the rep theorizes that the store is using “all” as a generic marketing phrase that wasn’t intended to imply that the customer could literally get every possible topping on his or her pizza.
Obviously, most people are probably just fine with being limited to three toppings, but surely some will complain. That’s why we hate marketing language like this. At least in this case the “up to 3″ limit wasn’t hidden in fine print in the margins.
The Domino’s rep tells Consumerist he will follow up with the local marketing folks in Bill’s area to discuss the language on this coupon.