Great Lakes Higher Education Corporation is a large student loan servicer/guarantor, and a not-for-profit company. Their goal is a worthy one: they want to keep their customers engaged and get them to pay their student loans back. This is for the good of their customers, the good of the company, and really for the good of our entire economy. A recent e-mail they sent to their customers bothered a few readers, though, because it seemed to imply that if they didn’t follow the company on Twitter, they will default on their student loans.
“Apparently if I don’t like them on Facebook and Twitter, I’ll be sad and default on my loans,” observes reader Sydney.
The message here is good: pay attention to your student loan company and check their website once in a while. The implied message….isn’t so good, but at least it got customers’ attention.