Study: Nearly Half Of U.S. Consumers Went To McDonald’s In March

(Source: Placed Insights)

(Source: Placed Insights)

A new study attempts to determine the businesses that American consumers visit most often. Not surprisingly, the list is dominated by places that sell food; and that McDonald’s was by far the most-visited business in the U.S.

The study by Placed Insights uses data from more than 70,000 volunteers who have opted-in to sharing their locations with the company. And according to that data, nearly half (49%) of Americans over the age of 14 visited a McDonald’s location at some point in March.

In fact, six of the top 10 spots on the study were taken up by food-service chains — Subway (#3, with 37.8% of Americans stopping by), Burger King (#4; 24.3%), Starbucks (#5; 23.9%), Wendy’s (#6, 22.8%), and Taco Bell (#9; 18.2%).

On the retail front, Walmart was far and away the most-visited in the study, with 38.8% of Americans over the age of 14 visiting in March. The nearest non-food company was Walgreens at #7 with 22.7%, while Target barely cracked the top 10 with 14.2%.

Surprisingly, not only did Best Buy get beaten out in visits by both GameStop (#12) and RadioShack (#14), it didn’t even make the top 20 list, coming in at #35 of all U.S. businesses, and only the fourteenth most-visited physical retail chain in the country.