“I still like print magazines, but I wish that they functioned as a portable wifi hotspot,” said no one ever. This wish came true for some people last week when they received a special edition of Forbes magazine in the mail that serves as a disposable wifi hotspot as well as a disposable news delivery device.
The four-page ad promoting cloud-based Office 365 is an exciting innovation in both advertising and e-waste. It’s a fully-working T-Mobile hotspot. Naturally, people tore it open immediately to see what was really inside.
The real low point in digital advertising/e-waste history probably came when the CW TV network included a working smartphone in an advertisement in a few issues of Entertainment Weekly.