Riccitello, a name many gamers associate with EA’s nickel-and-diming microtransaction strategy, will remain in the job through March 30, at which point he will step down, along with giving up his seat on the company’s board of directors.
Chairman of the board Larry Probst has been named Executive Chairman “to ensure a smooth transition and to lead EA’s executive team while the Board conducts a search for a permanent CEO.”
“We thank John for his contributions to EA since he was appointed CEO in 2007, especially the passion, dedication and energy he brought to the Company every single day,” said Probst, who is not the host of Survivor. “John has worked hard to lead the Company through challenging transitions in our industry, and was instrumental in driving our very significant growth in digital revenues. We appreciate John’s leadership and the many important strategic initiatives he has driven for the Company. We have mutually agreed that this is the right time for a leadership transition.”
As for Mr. Riccitiello, he says, “EA is an outstanding company with creative and talented employees, and it has been an honor to serve as the Company’s CEO. I am proud of what we have accomplished together, and after six years I feel it is the right time for me pass the baton and let new leadership take the Company into its next phase of innovation and growth. I remain very optimistic about EA’s future — there is a world class team driving the Company’s transition to the next generation of game consoles.”
Electronic Arts, one of the world’s biggest video game publishers, has long been despised by video game players for the company’s history of putting out semi-finished or partially complete games with the intention of making significantly more after-purchase money through add-on content that some say should — or at least could — have been included in the price of the original game.
In just the last few weeks, it’s come under heavy fire from consumers. First, the company’s CFO stated publicly that the company intends to include these microtransactions in every game going forward. He later attempted to clarify, by saying that he was referring to the growing arena of free-to-play games. However, just last week the general manager of EA’s Maxis label made it quite clear that these in-game purchases were part of the reason that the new version of SimCity was developed as an always-online game that requires an Internet connection to play.
And of course it’s that always-online aspect of SimCity 5 that has drawn the most ire from customers of late. EA failed to prepare itself for the onslaught of new users attempting to play the game from day one. Its servers were immediately overloaded and many people were left without the ability to play a game they had plunked down a sizable amount of money for.
We’ll probably be discussing EA a lot more in the days to come, as it fights its way through the WCIA brackets, attempting to become the first business to win a second Golden Poo trophy. In the coming days, it will square off against another acquisition-happy company that seems intent on killing everyone’s buzz — Anheuser-Busch InBev.