When Hostess went bankrupt last year, we all learned that it’s possible to mourn the loss of something even if you haven’t eaten it in years, if ever — no one wanted to see Twinkies go away forever, and now it appears the almighty yellow creme-filled logs are staging a comeback. The new owners of Hostess say they’re hoping to get Twinkies on store shelves by this summer.
“Our family is thrilled to have the opportunity to reestablish these iconic brands with new creative marketing ideas and renewed sales efforts and investment,” Daren Metropoulos, a principal at his family’s private equity firm, told Reuters in an email. “We look forward to having America’s favorite snacks back on the shelf by this summer.”
His family’s firm is a member of the purchasing group that took on Hostess Brands, along with Apollo Global Management. Together the two companies ponied up $410 million for Twinkies and other snack cakes from Hostess and managed to score the deal on Monday after no other bidders emerged.
This comes as welcome news to those of us at Consumerist HQ, as our distinguished brethren at Consumer Reports recently ruled that DIY Twinkies are not on the same level as the original.