Ever since nacho cheese flavor of Doritos Locos Tacos became a part of our lives last year, we’ve been tracking the inevitable progress toward the day when a Cool Ranch version would arrive. That day has come, everyone. Or rather, it will be coming on March 7, as the company announced today.
Clearly Taco Bell knows it’s got a guaranteed win with this one, as the first DLT (as the company calls it in a press release sent to media today) induced mass drooling and almost immediate adoration upon its debut in 2012.
“There has been enormous interest in the new Cool Ranch flavor of Doritos Locos Tacos and people are wondering why it took so long,” said Taco Bell CEO Greg Creed. “Originally we had planned to launch the Cool Ranch flavor in the same year as the introduction of Doritos Locos Tacos. However, the demand for Nacho Cheese Doritos Locos Tacos was so strong that we worked closely with our partner Frito-Lay to increase our capacity and meet the needs of both Doritos Cool Ranch and Nacho Cheese fans.”
Yes, our need for tortilla chips dusted with powdered flavor and turned into taco shells must be met.