It’s not Toys for Tots, but the goal is the same: A Chicago strip club is embarking on its third annual toy drive with its unique angle on convincing customers to give this holiday season — you give an unopened toy suitable for a child  and you get a lap dance. It’s a simple premise and it’s likely a very popular scheme with the club’s patrons. Lap dances are usually very expensive, after all.

The venue is running it’s “Lap Dances for the Needy” until Dec. 22, with all the donated toys going to churches in the neighborhood, notes the New York Daily News.

It’s not just the lap dance receivers who are being big-hearted here, as it’s not that difficult to cough up some cash for a toy car or whathaveyou. Dancers are donating their time and talent as well, providing entertainment they’d usually make some big tips from. So we salute you, dancers!

Patrons will only get one lap dance per customer, however, so pulling up with a veritable sleighful of toys won’t get you any extra jiggles.

The club is no stranger to publicity for this drive, as last year on Saturday Night Live Tina Fey joked, “More than your heart will grow three sizes that day.”

Chicago strip club Admiral Theater offers free lap dances during holiday toy drive [New York Daily News]

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