While many of my Amazon purchases arrive as the result of a glass (or three) of wine and access to the World Wide Web, the company is moving from being the purveyor of wine accessories like wine racks and corkscrews to booze merchants. Specifically, the company announced today that it will be selling wine through the appropriately named Amazon Wine program in certain states.
“Whether it’s helping customers find a favorite varietal, shop for holiday pairings or expand their cellar with a special hand-crafted bottle, we’re excited to provide the right tools and information needed to guide them to the perfect wine,” Peter Faricy, vice president of Amazon Marketplace, said in an online statement.
Customers will choose from a plethora of wines from around the U.S. from $10 to $100 per bottle, and can ship up to six bottles for a flat fee of $9.99. Minors won’t be able to score booze easily, however, as Amazon says it won’t ship to P.O. boxes or Amazon Lockers, and will only deliver to adults.
And the lucky states/locations are: California, Connecticut, Florida, Idaho, Illinois, Iowa, Nebraska, Nevada, North Carolina, Oregon, Washington, Wyoming and Washington D.C.
Amazon Wine has a competitor already in the long-established Wine.com, but the company is likely banking on its status as a one-stop shopping experience to lure customers.
If your holiday occasions are anything like mine, stocking up on wine and having it shipped right to your door could mean the difference between an intolerable family event and one that runs smoothly and with happy toasts abounding. Now, time to update my long-ignored Wish List.
Amazon to sell wine online in Illinois, 11 other states [Chicago Sun-Times]