Walmart just loves bragging about how it’s rolling back prices on items, you know, because that’s so much different than just calling something a sale. But perhaps the company and its handy little rollback sign needs a refresher course on the definition of “back,” as Consumerist reader Ben points out in this pic snapped at his local Walmart in Plano.

Ben writes:

Take a look at this nice rollback my local walmart at Plano Texas was offering this weekend. It such an amazing sale i just couldn’t pass on it 🙂

Let’s play the math game! Is $11.97 more or less than $11.97? Exactly. It’s the same.

We wouldn’t be able to pass up such an incredible non-sale either. All those nonexistent savings!

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