Did you miss the original band of friendly, slackerish white dudes who pretended to play ditties about the dangers of poor credit FreeCreditReport.com ads? Yeah, neither did anyone else. But even though they held a nationwide contest to find their current house band two years ago, the magic just wasn’t there. Maybe the new guys weren’t irritating enough. So the old crew is back together to annoy us.
Led by actual musician Eric Violette (who doesn’t do the singing in the ads) the band, called “The Original Band,” was ditched along with the company’s original business model when the FTC took issue with the word “free” being used to shill Experian’s credit monitoring services. Now the company pitches $1 credit reports and “free” credit scores.
Two years after getting kicked to the curb, the original band is back [AdWeek] (Thanks, GitEmSteveDave!)