Branded Vrooming Noises Are Way Better Than An Internal Combustion Engine

I can’t be the only one around here who read The Mouse and the Motorcycle by Beverly Cleary as a child and was disappointed that toy vehicles that move if you make vrooming sounds don’t exist in the real world. Domino’s in the Netherlands, on the other hand, has taken this concept and made it a reality. Except backwards. Which is why your pizza can now be delivered on a scooter that makes human-recorded vrooming sounds and advertises Domino’s as it rolls down the street.

Because their electric delivery scooters are silent, someone thought they ought to make a noise for safety’s sake. And if there has to be a noise, why can’t it say “Domino’s….vroom vroom vroom vroom … Pizza”?


Watching this video, the main argument against the sounds must be that it could make the driver a little batty.

Domino’s Pizza Safe Sound – Menselijk motorgeluid voor elektrische scooter [YouTube] (Thanks, GitEmSteveDave!)

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  1. Loias supports harsher punishments against corporations says:

    I’ll take “Inventions That Serve No Purposes Except to Annoy” for $1000, Alex.

    • consumed says:

      Their lawyers figure it’s better to annoy the public with a vehicle that makes artificial noise as to avoid getting sued by a blind person who can’t hear or see an oncoming vehicle.

      • DarthCoven says:

        This. The biggest complaint about certain hybrid and electric vehicles is that they can be too quiet on the road and pedestrians cannot hear them coming. The noise most definitely serves a purpose, and Domino’s decided to take it up a notch with (IMHO) a humorous version of the engine noise.

      • tooluser says:

        Try again — nobody gets sued in Europe. Serfs can’t sue one another, only nobles can do that.

  2. seth_lerman says:

    That is just buckets of Win.

  3. clippy2.0 says:

    So much win

  4. crispyduck13 says:

    The end is near…

  5. Excuse My Ambition Deficit Disorder says:

    Sign me up for the Woz version!

  6. LanMan04 says:

    Screw that. We’re finally on the verge of eliminating obnoxious vehicle noise and we want to ADD IT BACK?

    Fuck that!

  7. chiieddy says:

    I want dedicated bike lanes like that.

  8. Snoofin says:

    Id be sooooo embarrassed to ride one of these

    • Rachacha says:

      If your job is delivering pizza for Domino’s, a talking scooter might not be the most embarrassing thing you have to worry about.

  9. Murph1908 says:

    This would make me want to run up to it and beat it with a baseball bat.

    Soon, every time a hybrid car goes by you, you’ll be hearing:

    Vrrrrmmm! Vrrrmmm! VrrrrrrrrrrIZON!

    VRRRRRRRRRRRAGRA!

    CathatrrrrrrrrStore.com CathetrrrrrrrrrStore.com

    • DarthCoven says:

      That’s a decent marketing idea. Some people are paid to have those vinyl decals on their cars. Soon companies will pay hybrid and electric car owners to have custom engine noises as well!

      • raydee wandered off on a tangent and got lost says:

        Heck, there’s already Harley Davidson, advertising Idaho Spuds: “potato potato potato potato.”

  10. taserian says:

    Can someone make one with the Jetson’s flying car noise?

  11. sparc says:

    it might be a win considering how many bystanders are cackling with laughs. I was almost laughing by the end considering how ridiculous it was.

    • Firethorn says:

      Indeed, I’d call it a marketing win with the crackups. Maybe not a safety win with the distraction of the laughing though.

    • zippy says:

      Yeah, most of those “humorous” videos, I get a smile or at most a little chortle from. This one got a full on extended belly laugh. LOL indeed.

  12. AllanG54 says:

    Hey, if the ice cream trucks can play annoying music over and over and over again, even while they’re stopped this isn’t so bad. But yeah, if I had to ride it I’d go nuts.

  13. Gravitational Eddy says:

    No wait…. Didn’t Mattel make a VRoom motor for kids bikes? I had one and I know countless other kids did as well..

  14. luusyphre says:

    I want to pipe in this sound http://butifnot.tripod.com/racecar.html

  15. Rena says:

    This is horrifying.

  16. shinazzle23 says:
    • econobiker says:

      Yeah, I remember the storm of snark that hit the motorcycle airwaves when H-D marketing drones suggested the sound trademark…

      They had already shut down or forced name changes on motorcycle businesses with “hog” in the name even though these pre-dated H-D’s “HOG” copyright filing, so the sound trademark issue seemed par for the course.

      H-D no longer makes the bulk of it’s money on motorcycles but on the other higher profit margin crap with H-D logos on it.