Just about every publisher in the entertainment world sends out advance copies of their products to the media. The goal is to give writers enough time to digest the material and write articles that spread awareness as the product sets to launch, but occasionally early copies serve a second purpose — free copy editing.
Games journalist Dan Hsu (@bitmobshoe) served in the latter capacity by noticing the title of upcoming 3DS game Resident Evil: Revelations was misspelled on the spine as “Revelaitons”
We asked a PR firm that represents publisher Capcom whether the typo will only appear on early copies or will stick with the games that go on sale at retail Feb. 7, but haven’t received a reply.
Dan Hsu [Twitter]