UPDATE: Just hours after a Washington Post blogger ranted against a Washington D.C. area Whole Foods with a Hanukkah display of matzoh has responded via Twitter to apologize for the incident.
The Whole Foods store writes: “@washingtonpost The store has removed the matzo displays-color us embarrassed! Sincerest apologies if we offended anyone. Happy Hanukkah!”
Blogger Jessica posted the good news in an update, acknowledging that yes, matzoh can be enjoyed year-round, and some latke recipes do call for matzoh flakes. Let’s all bask in the holiday glow of a positive resolution, shall we?
Whoever is in charge of holiday-themed displays at Whole Foods could’ve benefited from about four seconds searching the Internet, as one blogger was disgruntled to find traditional Passover offerings advertised as food for the Hanukkah season.
Washington Post blogger Jessica writes that she was happy at first to see an entire display dedicated to Hanukkah at Whole Foods, but that delight turned to dismay when she realized that the predominant offering was matzoh.
Matzoh and matzoh balls and a wide variety of matzoh-y things would be just spectacular if this were a) a Passover display or b) the cracker section, but it is neither. It is Hanukkah which, for the uninitiated, is not Passover and is not a holiday on which one eats matzoh. What Whole Foods is really displaying is a casual kind of ignorance for which there is no excuse.
She points out that if Whole Foods can manage to “ensure that organic pasta comes packaged in biodegradable boxes made of locally grown hemp,” surely, it should be able to Google “Hanukkah food.”
If they did, they might have found that potato latkes and jelly doughnuts called sufganiyot are common at Hanukkah. See? It’s that easy.
*Thanks to Michael R. for the tip!
Hanukkah at Whole Foods: Now with matzoh! [Washington Post]