If they could make a noise, digital cash registers would have been busy ringing this year, as new research shows consumers are online shopping to the tune of 15% more than last year, up from $26.9 billion to $30.9 billion.
The L.A. Times cites ComScore, which says the 46 days between Nov. 1 and Dec. 16 were more lucrative online than last year during the same period.
Just last week, Americans spent around $1 billion on each of four different days online shopping. The biggest day for spending was Monday Dec. 12, at $1.13 billion.
Even though the delivery clock is winding down, as it gets closer and closer to Christmas Day, this week “may see another strong day or two” of online sales, ComScore Chairman Gian Fulgoni said, but “it’s clear that we have now reached the crescendo for this season and that spending will begin to slow as we get closer to Christmas.”
Shopping with your feet on the coffee table and a plate of Christmas cookies by your side or heading out to play parking lot roulette and big box store tug-of-war over flat-screen TVs — no wonder consumers are staying home.