When you’re looking to buy clothes, heaven forbid the models showing off apparel all have different, imperfect bodies! That apparent disgust with the human form is perhaps why H&M has admitted to using digital bodies on many of its models on the website, with the heads of real women placed on top.

Ever-observant Jezebel.com points out the model discrepancy, saying that H&M has admitted to using “completely virtual” computer-generated bodies on most of the women.

Their reasoning? You can design just the kind of body to perfectly display clothes to their best advantage (read: to make you want to buy them more), and then draw the clothing onto those nonhuman bodies. Slap a head on — any head will do! — and you’ve got a model.

One obvious problem with this is the message that impossible perfection is the ideal. If the average woman looking at those Frankenmodels doesn’t realize the image is not a real woman, it could cause some real body image angst.

H&M Puts Real Model Heads On Fake Bodies [Jezebel]

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