Google Buzz, which always had trouble generating much positive buzz during its short lifespan, is going the way of Donovan McNabb’s football career. Google casually announced that it’s putting the little-used social networking add-on out of its misery.
In a blog post, the company said it will shut down Google Buzz “in a few weeks,” adding that everyone’s old Buzzed witticisms will not fade into the ether, but be viewable on their Google profiles. The goal seems to be to consolidate the company’s social networking efforts into Google+.
The post concludes by insinuating that Google Buzz’s purpose in the long run was to teach itself that it couldn’t out-Twitter Twitter:
Changing the world takes focus on the future, and honesty about the past. We learned a lot from products like Buzz, and are putting that learning to work every day in our vision for products like Google+.