And it’s not just WSJ.com. The change is being made to all member sites in the Journal’s Digital Network, including Marketwatch.com, AllthingD.com, Barrons.com and SmartMoney.com.
Why the change?
The network’s general manager says that by combining the identifying info with the browsing history, it will “allow us to provide customized Wall Street Journal service information to our users.”
She adds that the change “is not being applied retrospectively and only applies going forward to new registered users and subscribers.”