Netflix might have flubbed on its due diligence when checking out if there were any a priori uses of the name “Qwikster.” (Whether or not just picking that name itself is a flub is another discussion.) It seems there was already an entity out there using Qwikster, and it’ll make it hard for the DVD by mail service to have a good Twitter profile. Yep, @Qwikster is a joint-smoking Elmo who gets bored in English class, harbors negative feelings about his ex-girlfriend, and recently attained level 25 in the Original Gangstaz game for iPhone.
Whenever this Qwikster wakes up from his siesta, he could be sitting on a goldmine. I wonder what Netflix will offer him for this Twitter handle? Maybe just a chance to lock in his Netflix price for life and be protected against any rate hikes
Qwikster, Netflix’s New DVD by Mail Service, Has Some Problems (See: Pot-Smoking Muppet) [blogs.villagevoice] (Thanks to MercuryPDX!)