We never thought of the Netflix user interface as being overly complicated, but then again, none of us are 5-year-old kids searching for an episode of That’s So Raven. For those youngsters, the online video service has begun offering certain members a “Just For Kids” tab on its website that has a UI optimized for the elementary school set.

At the top of this page is a scrolling roster of characters from various for-kids offerings, like Hello Kitty, Blue’s Clues, Strawberry Shortcake and Shaun the Sheep.

From GigaOm:

A click on one of those characters opens a new page that offers access to TV show episodes and movies starring that character. Each episode is previewed with a screenshot, and there is barely any text at all. Everything is optimized for instant playback of the episodes displayed.

It’s not yet known if this is just a test or the beginning of a larger roll-out. We’d love to hear feedback from any of you who see this pop up on your Netflix page, especially if you have young kids.

Netflix launches new web UI for kids. First look [GigaOm]

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