Ad Agency Denies Summer's Eve Ads Show Stereotypes

The advertising agency behind the Summer’s Eve ads that feature talking vagina hand puppets of various ethnicities says he’s surprised that some people are offended by the clips. Here’s what agency founder Stan Richards, of The Richards Group, said:

When asked about the ads for the feminine body wash and sanitary wipes that women are supposed to use on their genitals, Richards told Adweek:

We have a wonderful client that recognizes no matter what they do, marketing in the feminine hygiene category is going to provoke a reaction. After listening to thousands of women say they want straight-talk and lighthearted communication on a historically-uncomfortable topic, Summer’s Eve gave us license to be bold, irreverent and celebratory across a multitude of mediums and to different audiences. We are surprised that some have found the online videos racially stereotypical. We never intended anything other than to make the videos relatable, and our in house multi-cutural experts confirmed the approach. The more important mission is to get women talking about taboo topics and we hope these negative sentiments don’t overshadow that effort.

Maybe they should have consulted some out of house multi-cultural experts as well.

Summer’s Eve Talking-Vagina Ads Aren’t Racist, Says Agency [AdFreak]

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