Company Retaliates For Bad Game Review With… Bad Reviews Of Reviewer's Novel

Writer Mike Murdock published a fantasy novel in 2008 that had a sudden uptick in reviews on Amazon.com a few weeks ago. Why the sudden popularity? Was it reviewed somewhere prominent? Made part of Oprah’s Book Club? Tweeted by Roger Ebert? Not exactly. Murdock also reviews video games, and recently published a very unfavorable review of the new Sega/High Voltage Software Wii game Conduit 2 on Joystiq. A High Voltage employee then sent a link to the book’s Amazon page to co-workers, urging them to read Murdock’s book and “return the favor.” Well, if a one-star review calling the book “below fan-fiction garbage” is a favor.

Conduit-2-Scandal-Internal-Email-2-2.jpg

The executive who sent out the e-mail urging staffers to review the book told Marooners’ Rock that he didn’t mean it that way. No, he totally didn’t.

My mind really wasn’t in that dark of a place when I wrote that. In fact I seriously considered buying the book myself. I wanted to know how good it really was that this guy felt so in the right to trash our game and give away the ending like he did. And then post a plug to his book at the end, implying that we suck and he is totally great. Then I forgot about it, and got busy with other stuff. But I can see why some people might try to read more into this. But I did mention that people should read the book before giving a review.

UPDATED: Conduit 2 Developer Calls for Internal Retaliation Against Author of Negative Joystiq Review [Marooners' Rock] (via BoingBoing)
Conduit 2 review: More like Con-don’t-do-it 2 [Joystiq]