Craving IHOP’s stuffed french toast or sausages wrapped in pancakes but would prefer to have breakfast in the comfort and anonymity of your own home? Now’s your chance. The restaurant’s new “IHOP at Home” line will bring Griddle n’ Sausage wraps, French Toast Stuffed Pastries and Omelet Crispers to 3,000 Walmarts nationwide.
The new items are IHOP’s attempt to grab a piece of the “84 percent of all breakfasts” that are still eaten at home:
IHOP recognized that today’s busy consumers want convenient, quality breakfast items they can prepare quickly and even take with them on their way to work and school. In response, IHOP entered into a licensing agreement to produce and distribute IHOP-inspired retail frozen breakfast items that deliver great tasting, quality and affordable breakfast options unlike anything offered on retail shelves today.
“When our guests don’t have the time to visit an IHOP Restaurant but don’t want to settle for their at home breakfast, IHOP at HOME provides a delicious new option,” said Jean Birch, IHOP president. “IHOP has long been loved for its unique breakfast dishes that can’t be found elsewhere, and IHOP at HOME offers busy, on the go consumers delicious new choices for the most important meal of the day.”
Oh, and despite their striking similarity to certain IHOP menu items, these babies “are not available at IHOP restaurants.” So try not take it too hard if you can’t find the same stuffed french toast that you’ve grown to love at home in your local IHOP.