Grocery Shrink Ray Widens Blast Radius In Tough Times

Grocery Shrink Ray use tends to be more prevalent during a down economy, as manufacturers look to cut down on costs while making it appear through packaging as though they’re giving you the same amount. The practice takes more of a toll on consumers when they have less money to throw around.

The New York Times examines a recent rash of Grocery Shrink Ray blasts, identifying pasta, canned vegetables and baby wipes as victims. The story names a few specific examples, including Chicken of the Sea albacore tuna, which dropped from 6 ounces to 5 in some cases, as well as 20 percent reductions in chips in Doritos, Tostitos and Fritos from 2009 “limited time” levels.

Which Grocery Shrink Ray victims have you noticed recently? How have they altered the way you shop?

Food Inflation Kept Hidden in Tinier Bags [The New York Times]
(Thanks, Brett!)