Here Comes Liquid Laundry Detergent In A Cardboard Bottle

The eco-friendly folks at Seventh Generation are set to release a new package for their laundry detergent that uses 100% recycled cardboard instead of plastic for the bottle.

From USA Today:

On the outside, the new bottle looks as though it’s made from the kind of cardboard used to make egg cartons — except it’s smooth and flat. Inside, there’s a plastic pouch that holds the detergent. Overall, the bottle — which still has a twist-off plastic lid — uses 66% less plastic than conventional laundry bottles. When empty, the bottle can be ripped in half and recycled with newspapers. The plastic bag is recyclable in many cities, too.

Additionally, the detergent inside the bottle is ultra-concentrated. The company says it can be used to wash up to 66 loads of laundry. Which is good when you consider the $13-15 price tag.

Liquid laundry soap in a cardboard bottle? [USA Today]