If they gave out Oscars for product placement ubiquity, Apple would have taken home the prize Sunday. The company not only does a lot of product placement, but places wise bets on box office winners, beating all competitors by showing up in 10 of the 33 movies that took the top spot at the box office in 2010.
The Independent reports 2010 was something of a down year for Apple when it comes to product placement in top movies, with Apple popping up in 19 box office winners in 2009 and 20 the year before.
Do you find product placement in movies distracts you or adds detail that makes the films feel more lifelike?
And the winner is… Hollywood’s favourite brand triumphs again [The Independent via MovieCityNews]