This curious 1960′s ad for a Bank of America personal loan portrays needy borrowers as jerky junkies twitching for a fix. Thankfully, BofA has a storehouse of jars of “instant” money (that operate suspiciously like a cup of cappuccino) that is the balm for your frayed nerves.
TRANSCRIPT
ANNOUNCER: Do you have “money jitters?” Ask the obliging Bank of America for a jar of soothing instant money. M – O – N – E – Y, in the form of a convenient personal loan, available now at Bank of America.
END
What they don’t show you is that the guy is “crashing” after his last hit of “instant money” ran and that eventually he will end up losing all his collateral, his stereo, and his shoes get his next fix…
(Thanks to Jonathan!)
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Amadeo Giannini is rolling in his grave.
In piles of money.
Money, like oxygen and sex, are only really important if you don’t have any.
Yup, they used to make loans to generate income. Now they just skim money out of customers’ accounts and hope they don’t notice!
Don Draper’s done better work . . .
I wonder, after he swallowed that cup of instant money, what came out of his other end?
Credit default swaps.