While it is technically possible that a fish could be raised on a farm, released into the wild, and then caught, that’s rather unlikely with the Atlantic salmon, which is endangered in the wild. So we can’t help but think that there’s something wrong with this ad from New England grocer Stop ‘N’ Shop.
More From Consumerist
-
Tainted Smoked Salmon Blamed For Salmonella Outbreak In U.S. & The Netherlands
-
People Are Allegedly Preparing Salmon And Potatoes In The Dishwasher
-
Sam’s Club Recalls Smoked Salmon Sold In 42 States
-
Reminder: Even If Michael Phelps Says He Pees In The Pool Doesn't Mean You Should Let Loose
-
Whole Foods, Trader Joe’s, Aldi Among Stores Pledging To Not Sell Genetically Engineered Seafood
Here in Newfoundland, we take our fish very seriously.
You can get fined by the Fisheries and Oceans Canada for this, if I recall correctly
Oh – Big mistake !
Cue up the Newfie jokes in 3….2….1….
(I have some wonderful Newfie friends who live here in NY City)
I’s the b’y tha’ bills the boat, and I’s the b’y tha’ sells ‘er!
I’s the b’y that catches the (farm raised) fish…
“…and posts it on a website!”
(Proud Canadian here (and Newfie), living in the US, and wondering why my parents in Newfoundland have had less snow and warmer weather than southeast Ohio!)
A Newfie in New York City? Sounds like a fun movie. Should have Rick Mercer, and/or Shawn Majumder starring.
Isn’t ‘Atlantic Salmon’ just the type of fish?
Nevermind, I didn’t get it at fist, I see. Hmmmm…..
The Atlantic salmon is a specific species, but it’s hardly endangered . . . the Pacific varieties (Coho, Chinook, King, etc.) are, but that’s in part because they farm atlantic salmon in the Pacific pretty carelessly. Pollution and regular escapes of (icky) Atlantic salmon have managed to severely deplete the (delicious) Pacific salmon stocks.
You have your facts backwards. Pacific salmon fisheries are managed quite well and the populations are relatively high, partially due to stocking from hatcheries. Wild Atlantic salmon are no longer commercially fished. The populations are extremely low due to loss of habitat. That’s why the species is farmed – mostly in the north Atlantic.
Aren’t fish farms in the Atlantic?
Thus it can be both. Note the lack fo the word: Wild
Like everything…words can be tricky…as Clinton for the meaning of the word.
Above the price is says “Wild Caught”
I’m sorry, I don’t note the lack of the word “wild”.
Dichromats unite!
Tricky words like ‘lack’ when the word ‘wild’ is visible right there in the ad, you mean?
Fish farms are usually pretty far in-land. Close to the Ocean (either ocean), but in-land.
Under the Description it says “Farm Raised”
Above the Price it says “Wil caught”
Some of missing that second one.
…huh?
He forgot to a word.
And letters and stuff.
Who’s Wil? He must not be a very good fisherman if he could only catch the farm-raised ones.
Common practice to catch fingerlings wild and then raise them to full size on farms.
cf. elvers -> eels.
I know, they put an L in samon. Thats it right?
Hi. My name is Wild and I done caught them fishes myself.
LOL, I laughed harder at this than I should have. Thank you very much. (I’m glad my boss is out of the office atm.)
No, I pronounce it SALmon.
I think it means that they’re not domesticated
In the year 2055, the common domesticated salmon finally overtakes the dog and cat as America’s favorite pet.
Looks like folks need the orange triangle on the right to be a bit bigger.
My guess on what happened here? Just a simple typo. Someone will bring it to management’s attention, and all stores will display a correction at the seafood counter. At 7.99/#, that’s farm raised, so they’ll just point out the error and people will move on with their lives.
I do have to admit, though, seeing the posts here does save me from having to wait for Leno to do his Headlines thing.
I would demand from the manager that I get wild salmon at 7.99/lb.
Demanding something in a New England Stop & Shop could result in being dope -slapped with a flounder
Cue the Fish Slapping Dance…
The price is not an indication Fish is not cheap here in New England but fresh caught fish can be bought for $8/lb on sale
Or the last page of Consumer Reports. I must admit, when I was a subscriber, I always turned to the last page immediately upon receiving magazine to see all the botched up ads people sent in. Good times.
Somebody crewed up while proofing the add. Should they be fired for this transgression ? Slow day today ?
Or an underling simply wanted to throw as many marketing terms in there as possible and didn’t realize that they conflict.
Farm Raised, Wild Caught is the same as Genuine Artificial!
Simple explain – “FARM Raised in the Wild Atlantic, was caught right out there in the brutal, cold, wild waters off the coast of some island.
I’ll put in another plug for Monterey Bay Aquarium’s Seafood Watch program: http://www.montereybayaquarium.org/cr/seafoodwatch.aspx
It’s the best resource to buying sustainable fish. It says to avoid Atlantic Salmon because it’s always farmed.
Fresh Wild Salmons are only sold in the summer, any fish consumerists should know that.
That’s not true. I’ve worked seafood wholesale. You can get fresh wild salmon for most of the year. It costs $16 a pound wholesale and no retailers buy it, mostly restaurants buy that sort of thing, but you can get it.
Of course you can buy wild salmon out of season but it’s not fresh (as in never frozen). Most salmon doesn’t freeze particularly well, usually turns to mush when it’s thawed.
No it has never been frozen. Generally they don’t blast freeze salmon. We would occasionally pick up some wild caught salmon with our New Zealand shipments, but it still isn’t frozen. Most fish that is wild caught is not frozen and has about 1-3 weeks out of the water before it hits super markets and restaurants. Never frozen. Don’t get me wrong it is chilled to 35-40 degrees when it gets out of the water to preserve it. Only farmed seafood is going to be fresher than that. Now my favorite kind of salmon you can’t get in the off season. So I have to wait for sockeye.
For a fish that is a good one to freeze orange roughy is the the best. It is the only fish I know that you can buy fresh, eat some. freeze it. Thaw it. Eat some more. Freeze it and thaw it again and still have it hold up.
I would expect farm-raised salmon to conduct themselves better.
The fish and wildlife oftentimes harvest eggs and sperm from certain species of fish, raising them to the molt stage, then releasing them in the wild, to aid in species populations
These sales circulars and advertisements are not built from scratch each time. The designer picks up the old artwork in whatever sofware they use and just change out the names, prices and photos. Something old got left in the ad, that’s all. Mistakes happen and that is why proofreading by someone who didn’t design the ad is important, and it is also why designers and salespeople have the customer sign off on the proof as well because even with a couple of pairs of eyes looking at it mistakes can slip through.
Oh no, no, no. What it is, is that the fish are removed from the farm pond by a guy with the last name “Wild”, so therefore they are “Wild Caught”.
I raise all my own wild salmon at home on the farm.
Huge drunken party is held while pulling the fish out of the farmyard..
I was told by a chef that any atlantic salmon is farm raised and any pacific salmon is wild caught. I dunno if there’s any truth to this, but by reading packaging, so far it’s held true for me.
Generally true on the West Coast. They can’t farm Pacific salmon (they die out) so they farm Atlantic varieties off the Pacific Coast (and particularly in the Puget Sound/around Vancouver Island).
Atlantic salmon is no longer commercially fished.
It’s probably frozen anyways, despite saying fresh.
That’s what I was also thinking. ‘Fresh’ has also come to imply ‘recent’ as in freshly-brewed coffee.
No it is fresh. Most major seafood restaurants order farm raise never been frozen salmon. I know for a fact Kroger, Safeway, Albertsons and Wholefoods do, because I used to sell it it to them.
Raised in a fish farm….caught ‘wild’ on a line. What is so hard about this?
What’s so weird about that?
What I don’t get is Costco’s Russian sturgeon caviar from Chile…
“These Salmon Are A Swimming Oxymoron”
Those Salmon don’t seem to be swimming at all.
Was trying to figure out how boneless fish swim before I opened the article.
The only wild caught salmon in N. America come from my state, Alaska. ALL ATLANTIC SALMON ARE FARMED. They are raised in Canada, the US, Norway, and Chile. They spend their entire lives in small cages so they need massive amounts of antibiotics to keep from catching diseases from each other. They are fed food that renders themir flesh much less healthful than our wild Pacific salmon. They also have much higher levels of mercury than our fish. Do not eat them
Alaskan salmon are managed sustainably. Most fisheries in the N. Atlantic were destroyed by overfishing long ago. I should know, did a Masters in Oceanography at Dalhousie U. in Nova Scotia.
Alaskan salmon species include Sockeye (AKA red, IMHO the best), Chinook (king), Coho (silver), and two species mainly used for canned salmon and dog food (chum and pink).
Wild salmon are caught all along the Pacific coast, not just Alaska. True that all commercially-sold Atlantic salmon come from fish farms. Just like farming on land, aquaculture is done with varying degrees of sustainability. Know where your food comes from and how it’s raised rather than making a blanket statement against anything that isn’t from Alaska. Atlantic salmon is often one of the healthiest fish you can eat and the only salmon you can buy fresh year-round. Salmon overall have extremely low levels of mercury because the fish live relatively short lives and it is recommended by FDA as a low mercury fish.