This Sanitary Napkin Is Up On Its Current Events

While the whole WikiLeaks thing has become and incredibly divisive topic in recent weeks, at least one company has found a way to use the hot-button issue to its advantage.

A Pakistani ad agency hired to create a campaign for the Butterfly brand of sanitary napkins (is there a less outdated-sounding term?) came up with the idea of tying the absorbent product to the name of the controversial online whistle-blowers with the slogan, “WikiLeaks… Butterfly doesn’t.”

Butterfly may have been the first to latch onto WikiLeaks for ad purposes, but this same slogan could be used by other companies — faucet manufacturers, Ziploc bags, the makers of Ditropan.

Random Photo: Using WikiLeaks to Sell Pads [TheGloss.com]

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  1. DurkaDurkaDurka says:

    Well that butterfly won’t have to worry about snitching or embarassment. Win:win!

  2. blogger X says:

    That looks like a pad…

  3. Portlandia says:

    It has wings!

  4. JoeXJoe says:

    There is a tire store in Lexington Ky that has “Hey FBI, CIA… we fix leaks”

  5. Loias supports harsher punishments against corporations says:

    And just as further proof that Benjamin Franklin was the most prolific and influencial inventor of all time: http://en.wikipedia.org/wiki/Sanitary_napkin

    “Disposable menstrual pads grew from Benjamin Franklin’s invention designed to save soldiers with buckshot wounds”

  6. Cyniconvention says:

    I wonder if someone, somewhere has read Wikileaks on their iPad, and if they have a joke about it.

  7. Reading_Comprehension says:

    Is the WikiLeaks story that widespread in mainstream news? It seems like this will go over the heads of lots of people

    • JulesNoctambule says:

      Items about it made my local evening news at least twice this week, so I’d wager that it’s not exactly obscure.

      • Reading_Comprehension says:

        I cut Comcast and watch my entertainment via Netflix, I live in a valley and at least 40 miles from a TV tower so my news comes from the internet, occasionally form the radio, so I don’t know what is “well known”

        • pecan 3.14159265 says:

          That actually makes it even worse. You get news from the internet and you STILL didn’t know WikiLeaks was a huge story? I mean, it was all over the place! It’s not like you only had access to smoke signals or something.

        • MaliBoo Radley says:

          I don’t watch the news on TV. I’ve only heard of Wikileaks online and in the newspaper. You’re on crack.

    • pop top says:

      Are you serious? It’s a major story.

  8. shthar says:

    uh, TMI gals, TMI.

  9. evilpete says:

    I wonder if WikiLeaks was trademarked.

  10. Charmander says:

    Clever!

  11. HeroOfHyla says:

    All I can think of is “Sega Does what Nintendon’t.”