This Sanitary Napkin Is Up On Its Current Events

While the whole WikiLeaks thing has become and incredibly divisive topic in recent weeks, at least one company has found a way to use the hot-button issue to its advantage.

A Pakistani ad agency hired to create a campaign for the Butterfly brand of sanitary napkins (is there a less outdated-sounding term?) came up with the idea of tying the absorbent product to the name of the controversial online whistle-blowers with the slogan, “WikiLeaks… Butterfly doesn’t.”

Butterfly may have been the first to latch onto WikiLeaks for ad purposes, but this same slogan could be used by other companies — faucet manufacturers, Ziploc bags, the makers of Ditropan.

Random Photo: Using WikiLeaks to Sell Pads [TheGloss.com]

Comments

  1. DurkaDurkaDurka says:

    Well that butterfly won’t have to worry about snitching or embarassment. Win:win!

  2. blogger X says:

    That looks like a pad…

  3. Portlandia says:

    It has wings!

  4. JoeXJoe says:

    There is a tire store in Lexington Ky that has “Hey FBI, CIA… we fix leaks”

  5. Loias supports harsher punishments against corporations says:

    And just as further proof that Benjamin Franklin was the most prolific and influencial inventor of all time: http://en.wikipedia.org/wiki/Sanitary_napkin

    “Disposable menstrual pads grew from Benjamin Franklin’s invention designed to save soldiers with buckshot wounds”

    • Nighthawke says:

      Good ole Ben.

    • DurkaDurkaDurka says:

      Well those people who got shot were probably bleeding p…….well let’s just say that they could be well associated with those sanitary napkins there.

    • TerpBE says:

      A panty saved is a panty earned.

    • Anri says:

      Amusingly, tampons also evolved from military medicine. “If we put this in a bullet hole to absorb blood…. hmm….”

      • Emperor Norton I says:

        The plugs you see in the ends of the gun barrels of battleships are called tampions.
        It’s obvious where that name came from.
        Or the other way around.

  6. Cyniconvention says:

    I wonder if someone, somewhere has read Wikileaks on their iPad, and if they have a joke about it.

  7. Reading_Comprehension says:

    Is the WikiLeaks story that widespread in mainstream news? It seems like this will go over the heads of lots of people

    • JulesNoctambule says:

      Items about it made my local evening news at least twice this week, so I’d wager that it’s not exactly obscure.

      • Reading_Comprehension says:

        I cut Comcast and watch my entertainment via Netflix, I live in a valley and at least 40 miles from a TV tower so my news comes from the internet, occasionally form the radio, so I don’t know what is “well known”

      • pecan 3.14159265 says:

        That actually makes it even worse. You get news from the internet and you STILL didn’t know WikiLeaks was a huge story? I mean, it was all over the place! It’s not like you only had access to smoke signals or something.

      • MaliBoo Radley says:

        I don’t watch the news on TV. I’ve only heard of Wikileaks online and in the newspaper. You’re on crack.

    • pop top says:

      Are you serious? It’s a major story.

  8. shthar says:

    uh, TMI gals, TMI.

  9. evilpete says:

    I wonder if WikiLeaks was trademarked.

  10. Charmander says:

    Clever!

  11. HeroOfHyla says:

    All I can think of is “Sega Does what Nintendon’t.”