Talk about a punishment that suits the crime.
A boy caught shoplifting at a Halloween store was forced to stand outside wearing a Bert from Sesame Street costume and holding a sign that proclaimed “I got caught shoplifting at Halloween express.” The owner told offered the boy the chance to undergo the humiliation instead of pressing charges.
The boy wore the suit and sign for six hours over two days. With the ensuing media coverage the stun earned, the boy has more than paid back his debts with publicity for the store.
Shoplifter Serves Time in Sesame Street Costume [Newsplex]
Shoplifting Teen In Virginia Made To Dress Up As Sesame Street Character As Punishment [MyFoxDC] (Thanks to GitEmSteveDave!)