When do you eat Pop-Tarts? They’re supposed to be a breakfast food, aren’t they? So why does the new Pop-Tarts World store in Manhattan’s Times Square not open until 11:00? That’s lunchtime, people!

Katherine sent the picture at left, and writes:

Went to NYC today and went to check out the newly opened Pop Tarts World. It was about 9:30 in the morning. It was closed! Doesn’t it seem odd that a store devoted to a breakfast item would be open for breakfast?

We wrote to the PR team behind the store, and will let you know what they have to say. While we wait, here’s the Pop-Tarts jingle that has haunted me for decades now.

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