Here’s a perfect example of why you should ignore what’s on the front of a product package and go straight to the nutritional info instead. Kraft’s Wheat Thins now come in a “100% Whole Grain” variety, which you might think translates into more fiber for your digestive tract. It even says on the front that one serving packs 22g of whole grain versus 11g for regular Wheat Thins. It turns out, however, that both crackers provide the same amount of dietary fiber and fat–and the whole grain version also has more sodium and is made with high fructose corn syrup.

Lisa at Snack Girl wants to know what the point is of the packaging if it doesn’t actually offer any worthwhile nutritional improvement. Maybe it’s just for people who really like the taste of whole grain?

Shouldn’t an increase of 10 grams of whole grain per serving do SOMETHING to the fiber content?

Also, why is there high fructose corn syrup and more sodium in the 100% Whole Grain versus the Original?

She says she asked Kraft for an explanation and was told it would take the company 7 to 10 days to investigate.

Update: Kraft responded to Lisa and said they’re rolling out a new recipe eventually (which is what the Chicago Tribune also reported).

“When 100% Whole Grain Means Nothing” [Snack Girl]

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