The PR outfit that publicizes the Rock Band video game franchise settled with the Federal Trade Commission, which caught agency employees posing as customers to post positive reviews on the iTunes App store.

Reverb Communications agreed to remove the reviews in question and not post any reviews in the future without revealing the writers’ connection to the product.

The FTC intervention falls in line with the commission’s efforts to crack down on non-disclosed online paid endorsements of products.

How much do reviews matter to you when you’re trolling for apps?

Public Relations Firm to Settle FTC Charges that It Advertised Clients’ Gaming Apps Through Misleading Online Endorsements [Federal Trade Commission via Kotaku]

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