It’s a given that anything real, raw or underground will eventually be coopted by advertising. Exhibit A: In a viral marketing push for new horror flick Last Exorcism, unsuspecting boys think the hot chick they are Chatrouletting with is going to take off her top, when all of a sudden her eyes roll back into her head, her face cracks, and she attacks the camera. The reactions are priceless. NSFW.
(If you’re not familiar, Chatroullete is a site that randomly connects you to a live video chatroom with another Chatroulette user with a webcam. It’s mainly filled with guys showing off their dongs and vainly hoping they will connect with females who are of a similarly exhibitionist mindset.)