Pop-Tarts Open Times Square Pop-Up Store With Pop-Tart Sushi

In order to satisfy the staggering outcry for Pop-Tart related services, the iconic toaster treat has opened up a store in Times Square. One of the delicacies they serve is “Pop-Tart Sushi,” three kinds of minced Pop-Tarts rolled in fruit roll-up.

There’s also the Fluffer Butter, with marshmallow spread between two frosted fudge Pop-Tarts, and Sticky Cinna Munchies: cinnamond rolls slathered with cream-cheese icing and Pop-Tart chunks. This AP video takes you inside:

NYT reports, “The lease on the 3,200-square-foot shop, on the south side of 42nd Street between Sixth Avenue and Broadway, runs through January, at which point executives will decide whether a store all about toaster pastries makes long-term sense.”

A Times Square Aura for Pop-Tarts [NYT]

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  1. RxDude says:

    Didn’t watch the video, but that stuff sounds really good. I’m hungry :(

  2. pantheonoutcast says:

    The entire thing seems like a sad exercise in marketing-speak.

    • hc130radio says:

      if its not organized religion, companies donating to gay rights, or kelloggs selling pop-tart sushi – there’s no making you happy.

  3. PeaInAPod says:

    Damn! That guy in the green tank top had one heck of a nose!

  4. RyansChestHair says:

    Disgusting!

  5. Oranges w/ Cheese says:

    This sounds absolutely disgusting.

  6. patrick says:

    waste. of. money. Kellogg. FAIL.

  7. patrick says:

    Waste. of. money. Kellogg. FAIL.

  8. nodaybuttoday says:

    It’ll never last. Eventually the novelty will wear off and the store will close like so many others in Times Square in the past. Who really likes pop-tarts enough to go to this place? This must be what inspired the pop-tarts commercial. Pop-tart ice cream sandwiches and sundaes… gross.

  9. sonneillon says:

    It certainly is cool and all but they said the estimated rent is $1000 per square foot, so that would be a $3,200,000. Are they going to be able to recoup that in a year? Especially after the novelty wears off like it does with all restaurants.

    • FatLynn says:

      The point is not to make money on the store itself, but to improve the brand image so people go home and buy more pop tarts.

    • simpleton says:

      Its about turning pop tarts into the next hipster craze like PBR and skinny jeans. Kellog realizes that all the little kids who love pop tarts pretty much quit after highschool. Theyre trying to get them back by making it cool again.

      Whereas we see this going nowhere. Kellog is trying to make pop tart sushi into finger food appetizer at the next hipster movie night. this is literally their best idea in years.

  10. CalicoGal says:

    I give it a year.

  11. Harry_Greek says:

    Waste of money??

    These places are always full of people. They are charging $25 for a bag of M&Ms at the M&M store. And people are paying for it.

    • Me - now with more humidity says:

      Exactly! Times Square is like Vegas. Tourists lose the ability to think rationally — I’m convinced it has to do with the billboards and tickers 8-)

  12. GuyGuidoEyesSteveDaveâ„¢ says:

    I recently re-supplied the Strategic Pop-Tart Reserve at the GitEmSteveDaveDome, so I am set for a few more weeks: http://twitpic.com/2c70e5

  13. qbubbles says:

    *twitch twitch*

  14. lifeat24fps says:

    Pop-Tarts Open Times Square Walk-In Billboard

    Fixed that for ya.

  15. Conformist138 says:
  16. c-side says:

    I want to go to there. Can we?